I wrote the book because, after my 12+ years as a Loctician, I've experienced way too many times where a client knows what they want, but they don't know how to ask for it, nor do they know how to get or maintain their desire. This book releases you from having to ask what is this or that.
Finally, its all in one place in a professional format for everyone to understand.
This book helps to normalize an industry standard set of definitions to solidify it in communication.